Servicios

Estrategias de innovación

Looking to create disruptive thought-leadership that will cut through the noise and establish your business as the authority in a particular field, sector or product category?

Not knowing where you’re going does not mean you don’t know what you’re doing.

No se tiene en cuenta el gusto y las preferencias del consumidor.

Se crean productos pero no se testean con consumidores finales reales, quizá por la propia idiosincrasia de la industria alimentaria, quizá por los elevados costes que supone realizar catas, quizá porque los análisis sensoriales se realizan cuando el producto está terminado o casi, y ya hay poco margen de maniobra.

No se realizan pruebas con consumidores en el punto idóneo de la cadena de diseño y desarrollo de producto y el coste que esto conlleva es elevado, solo al alcance de contadas multinacionales.

Cómo lo hacemos

Diseñando soluciones sostenibles para las personas, las empresas y el planeta.

Innovation goes beyond doing something familiar in a new way. It’s about doing something new in a new way, in a new context. Defining a forward-looking approach where the unknowns and uncertainties are part of the practice. Because let’s face it, pretending that they don’t exist or trying to predict what will happen in the future is not a viable option. Instead, let’s use proven design methodologies and tested tools to get comfortable with change and identify a range of possibilities, which allow you to prepare for the future.

In the innovation process, it’s essential to explore multiple futures real in order for you to actually experience it and make informed decisions based on real data. That’s why we apply an open-minded approach to innovation. We know that diversity gives us a bigger spectrum of possible futures, which allows us to better design the possibilties of what’s next. Through exploration and experimentation, you’re introduced to possibilities that centre around your specific needs and professional context. The outcomes are then used to spark your strategy. But don’t worry, we figure it out along the way with you because we know building something new means starting from scratch together.

BUSINESS DESIGN

Business Design takes a humanity centric approach to design methods. Applying design tools to prototype, develop and validate new business models.

BUSINESS DESIGN

Business Design takes a humanity centric approach to design methods. Applying design tools to prototype, develop and validate new business models.

BUSINESS DESIGN

Business Design takes a humanity centric approach to design methods. Applying design tools to prototype, develop and validate new business models.

BUSINESS DESIGN

Business Design takes a humanity centric approach to design methods. Applying design tools to prototype, develop and validate new business models.

BUSINESS DESIGN

Business Design takes a humanity centric approach to design methods. Applying design tools to prototype, develop and validate new business models.

Habla con nuestros expertos y únete a la revolución contra el desperdicio alimentario.

Frida García

Head of Tast-in Lab & Ecosystem Global Manager

frida@singularfoods.net

María Jimena Ricatti

Sensory Designer & Strategic Advisor

maria.jimena@singularfoods.net

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