Launch New Businesses
Build ventures that address emerging behaviors, markets and technologies.
Enfoque
Design mentorship. Leverage design thinking tools and skills to bring clarity, focus and excitement to any budding idea
Proven experience. We’ve helped businesses of all scales and maturity levels launch impactful products and experiences to market
Equity and investment. We provide more than just our services—we provide investment in the ideas of tomorrow
Launch businesses. Imagine, launch and scale innovative new businesses to help you seize the latest market opportunities
Be a challenger. Avoid market disruption by becoming the challenger
Innovation at scale. Sustain growth beyond launch by scaling your innovation efforts from within
Corporate Venture Building
To seize rapidly emerging opportunities and compete with startups and other new market entrants, today’s organizations must be nimble, responsive and forward-looking. For large organizations with well-established operations, however, it can be difficult to overcome entrenched legacy processes and get internal buy-in for fundamental transformations to the core business.
frog’s Corporate Venture Builder offers legacy leaders an alternative to all-or-nothing transformation: leveraging the power of agile methodology, design thinking and deeply informed market strategy to create ventures that complement—not compete—with their core business. By decoupling innovation from legacy products and processes, we help large organizations more rapidly identify, validate and scale category-defining new products and businesses.
Startup Growth
Integrated design, strategy and delivery bend the curve of startup growth
Working across startup stages, industries and investment cycles, we bring lasting value to fast-moving companies, helping them hit mission-critical business milestones and realize their vision.
We structure close collaborations with founders and their teams, integrating our design, strategy, technology and implementation expertise with their own to build crucial near-term assets as well as company infrastructure and tools of lasting value.
Our work spans the startup trajectory, from seed through global scale, empowering founders and their teams to define new markets, shape differentiated customer experiences and achieve their growth objectives. In addition to our traditional fee-for-services model, we also invest directly in the form of capital or services for qualified startups.
How we do it
We start by challenging the belief that innovation is inherently unreliable. For the past 50 years, frog has worked with entrepreneurs and business leaders across industries to envision business transformations, define opportunities for growth and challenge the status quo through strategic innovation. By combining creative, human-centered design practices with rigorous, critical market analysis we support organizations in identifying the most valuable opportunity areas for their business and in developing clear priorities and roadmaps to realize them. The following principles can help position businesses of all scales and sizes for resilient, sustainable and strategic innovation:
Innovation is a three-sided challenge
True innovation only happens when it simultaneously solves for the needs of the consumer, of the business, and of the stack. Merging big ideas with business acumen and technology prowess is the key to sustainable growth.
Innovation is a skill, not a talent
Innovation isn’t just reserved for the creative genius. It’s a teachable skill that can be learned, honed and strengthened with a proven methodology and applied practice. Experience matters.
Great demands debate
Innovation should be able to withstand the tension of multiple perspectives. We value debate over brainstorming, defending your position over groupthink, challenging discussions over post-it-note pandemonium.
Discipline over darts
Approaching innovation by hoping for a lucky bullseye is unpredictable and random. When process and capability are built to define what should be instead of what could be, bad ideas die early and outcomes are far more predictable.
Ideas are easy, impact is hard
Blue-sky thinking is an exercise in imagination. Successfully taking ideas from the whiteboard to the market demands the acumen to define the plan, the capability to fully execute, and a vested interest in the outcome.
Casos
IKEA Retail (Ingka Group)
Deepening Customer Engagement with IKEA Retail
frog and IKEA Retail (Ingka Group) worked together to transform an underutilized customer club into a core part of its customer engagement strategy
IKEA Retail (Ingka Group)
Deepening Customer Engagement with IKEA Retail
frog and IKEA Retail (Ingka Group) worked together to transform an underutilized customer club into a core part of its customer engagement strategy
IKEA Retail (Ingka Group)
Deepening Customer Engagement with IKEA Retail
frog and IKEA Retail (Ingka Group) worked together to transform an underutilized customer club into a core part of its customer engagement strategy
Newsletter
No te pierdas nada. Escribimos cada 15 días sobre la actualidad del food design, diseño, innovación y todo lo relacionado con el ecosistema de Singular.
